Thursday, October 27, 2011

Sony Buys Sony Ericsson taking full control over smartphones

Sony bought all the shares of Ericsson in the smartphone manufacturing of Sony Ericsson at $1.47bn. Sony Ericsson was the combination of Sony and Ericsson making the smartphones for consumers with the brand name, so Sony decided to take all the shares in the smartphone manufacturing and now has the full control over the manufacturing.

This is what Sony has to say about this move:
"The transaction gives Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected consumer electronics devices – including tablets, televisions and personal computers – for the benefit of consumers and the growth of its business. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology"

So in coming years Sony is looking to target the smartphone and the tablet industries, which is coming forward as a serious and profitable business across the globe.

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